The popularity of veganism has exploded world-wide and 2019 has been officially declared the Year of the Vegan by the Economist.
So what about Africa? Has the popularity of the vegan movement reached the African continent? Chef’s Pencil turned again to Google Trends data, a reliable source of big data, to explore the veganism movement on the second largest continent.
We analyzed searches in the Veganism category, which comprises vegan-related searches made in any language (e.g. “veganism”, “vegan restaurants”, “vegan recipes”). Google assigns a score for each location (broken down by country and city) that represents the level of interest in a given topic by comparing searches made for that topic to all Google searches made in that particular location.
While some of these searches are probably made out of curiosity, many types of searches, such as vegan recipes or vegan restaurants, show a strong intent for following a vegan diet.